Online clothing retailers need to build up their client base and convince potential customers to buy their products. There are different strategies to make your audience segment curious. While giving away discounts and coupons may seem too obvious, it makes a massive impact on your marketing strategy. Online shopping is competitive, and customers will always go for the affordable deal. You will find a lot of similar suits and dresses when you search clothes on the web. In fact, e-retailers might offer different packages, incentives, and prices for the same product. You may think you’re losing a lot by giving away discounts and coupons. Below is how online clothing stores such as Bob Evans benefit from offering coupons and discounts.
Encourage Repeat Purchases
Researching your audience segment and defining the demographic may seem tedious and time-consuming. However, the results are worth the time and money spent. That helps you gain insights into your customer’s purchasing pattern. As such, it’s easier to promote your online clothing store with season and holiday coupons. Moreover, you can give away free shopping vouchers during events such as Black Friday and Christmas. Discounts and coupons help attract new customers and retain the existing ones.
Discounts to Recover Abandoned Shopping Carts
Often, customers abandon shopping carts after they realize a better deal elsewhere. However, you can encourage these customers to come back by giving them coupons with a flat discount. It is a great way to encourage repeat purchases. For example, you can give 5% discount to such customers to encourage them to come back.
Reward Loyalty with Special Coupons
Customer loyalty programs can go a long way to increase your sales. There is a need to recognize customer loyalty with exclusive coupons and discounts. Remember these customers stick to your products all seasons. As such, coupons and discounts will create a bond between your brand and your loyal customers. Perhaps one of your loyal customers has already paid for a suit or dress. You can send them special coupons via newsletter or emails. That’s a great way to encourage repeat purchases and make your loyal customers happy.
Attract New Customers
Your first expression can go a long way to convince potential customers to buy from your online store. Giving coupons and discounts to your first-time buyers can increase your conversion rate. For example, you can offer 5% discount to any customer who tries to buy pants from your online store. That will attract more potential customers who want to get discount on their first purchase. Coupons and discounts will help you stand out from the rest and convince customers to choose your brand over others.
However, e-retailers need to invest in technology that gives them the power to manage their online fashion stores. For example, you could create a WordPress plugin that showcases your coupons and discounts on your online storefront. An outstanding coupons and discounts management systems make it easier to manage your marketplace. You can drive sales and grow your audience segment with price cuts. Coupon management systems will work wonders for your online store and increase its sales significantly.